The 7 Types of Clients We❤️Working With
We’ve been lucky to work with all kinds of clients over the years, from scrappy startups, established associations, to Fortune 500 giants. In that time, we’ve noticed there are a few types of clients that are more like partners—and their events were all the better for it.
This isn’t about limiting who we work with. It’s about celebrating the traits that make events run smoothly, projects feel energizing, and the end results truly shine.
Here’s our (slightly tongue-in-cheek) list of the clients we love working with:
The Collaborators
These are the clients who treat AV as a creative partner, not just a line item. They loop us in early, share their vision, and ask good questions. Together, we figure out the smartest way to make it happen — and usually come up with ideas neither of us would have thought of alone.
The Smart Thinkers (Over Big Thinkers)
We love ambition. But we love smart ambition even more. The latest trend or flashiest gadget isn’t always the right fit for your event. Our favorite clients trust us to recommend the right tools, and maybe a few gadgets, for the job—even if that means skipping the laser drone fireworks display. (For now.)
The Clear Communicators
Nothing beats a client who can tell us what they want, what they don’t, and what they’re still figuring out. Clear and consistent communication keeps everyone on track and means fewer last-minute surprises for your audience and your AV team.
The Trust Builders
The best events come from partnerships built on trust. We trust you to share your goals and constraints honestly. You trust us to deliver on our promises (and maybe even make you look like a genius in the process). When we’ve got that foundation, everything else clicks, literally!
The Realists
A great client knows that magic doesn’t just happen — it’s planned, scheduled, and backed by a crew who’s been there before. They understand the balance between creative dreams and logistical realities, and they respect the process that brings both together.
The People People
Our favorite partnerships don’t end when the lights go down. These are the clients who see value in long-term relationships, who know that the more we work together, the better we can anticipate their needs and elevate their events year after year. They feel we are an extension of their trusted team, now that’s the ultimate compliment.
The Fun Ones
We take our work seriously — but ourselves? Not so much. A little humor, a little humanity, and a willingness to enjoy the ride go a long way in making the process enjoyable for everyone..
If you see yourself in this list, we’re already excited to work with you. Because at the end of the day, the best events aren’t just about great tech — they’re about great people working together to create something unforgettable.